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Web 2.0 Idea That Screams ‘Uh-Oh’

User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.

August 29th, 2007 | Category: advertising, dumb techniques, found objects, politics, social media, the road to hell, user generated content, video, web 2.0, yahoo | Comments are closed

Hazards of Web 2.0

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

August 26th, 2007 | Category: advertising, content strategy, dumb techniques, marketing, online branding, social media, the road to hell, user generated content, web 2.0 | One comment

Social Media is Getting Out of Hand

Niche social media sites are coming out of the woodwork.

August 1st, 2007 | Category: SEO, directories, social media, spam, the road to hell, user generated content | Comments are closed

Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed