user generated content
MIMA Summit: Keynote
Wednesday, October 1st, 2008Keynote:
Everyone can create content.
Think like a publisher.
Think about distribution channels.
Get users to opt-in and pass the content along.
Engagement is a metric.
Facebook is Not Your Private Bulletin Board
Tuesday, January 29th, 2008Items posted to Facebook are essentially public, and content should be considered in light of that fact. Public information can impact your life and employability.
Web 2.0 Idea That Screams ‘Uh-Oh’
Wednesday, August 29th, 2007User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Social Media is Getting Out of Hand
Wednesday, August 1st, 2007Niche social media sites are coming out of the woodwork.
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
