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user generated content

MIMA Summit: Keynote

Wednesday, October 1st, 2008

Keynote:
Everyone can create content.
Think like a publisher.
Think about distribution channels.
Get users to opt-in and pass the content along.
Engagement is a metric.

Facebook is Not Your Private Bulletin Board

Tuesday, January 29th, 2008

Items posted to Facebook are essentially public, and content should be considered in light of that fact. Public information can impact your life and employability.

Web 2.0 Idea That Screams ‘Uh-Oh’

Wednesday, August 29th, 2007

User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.

Hazards of Web 2.0

Sunday, August 26th, 2007

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

Social Media is Getting Out of Hand

Wednesday, August 1st, 2007

Niche social media sites are coming out of the woodwork.

Political Search

Tuesday, July 3rd, 2007

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]