Header

white hat

Google Guide to Optimization

Wednesday, November 12th, 2008

Now, I know that one of my ‘issues’ is that I don’t necessarily drink the Kool-Aid, but I am underwhelmed by the Google SEO Starter Guide released today.
Some of it is nice, especially for novice webmasters/small business owners. A lot of it is the basics of developing a site that meets a basic standard of [...]

Submissions: Snake Oil

Wednesday, July 25th, 2007

People persist in believing submissions are necessary for the top 4 search engines.

New Webmaster Central Feature

Wednesday, July 18th, 2007

Google’s Webmaster Central added a feature allowing secured communication between the search giant and webmasters. Neato.

Evolving Signals Amidst Noise

Tuesday, July 17th, 2007

A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.

Every Snowflake is Unique. Are You?

Tuesday, July 10th, 2007

Embrace your unique selling proposition.

Black Hat SEO vs. Dunce Cap SEO

Tuesday, July 10th, 2007

‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.

Why Must We Live in Vermin Dreams?

Tuesday, June 5th, 2007

Vermin

Originally uploaded by Days Between Stations

This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]