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Categories

Automotive Search

Automotive search is a dog-eat-muffler world with many dealerships having presence on many sites.

October 23rd, 2007 | Category: zrong | Comments are closed

Disasters & Google

How long until Google Maps ceases attempting to route people via the I35-W bridge over the Mississippi River in Minneapolis?

August 2nd, 2007 | Category: PPC, google, local search, minneapolis, zrong | Comments are closed

Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed

Google to Build Data Center in Council Bluffs

Google is building a data center in Council Bluffs.

My mind boggles, given that I went to U of Iowa and had many friends at Iowa State as well. This puts some knowledge-based jobs in Iowa, but leaves them with several issues:

Everyone wants out of Iowa when they’re done being educated.
Council Bluffs is really really a [...]

June 19th, 2007 | Category: zrong | 3 comments

Dealing with Penalties

Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.

He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]

June 15th, 2007 | Category: zrong | Comments are closed

Oh, Spam, How I Love Thee

Attached to an image touting the standard array of designer pharmeceuticals, I give you today’s assortment of weird text snippets, suitable for reading at a poetry slam or even your next SEO pitch:

I think highly focused ads are the answer.
The benefits of local search are clear: it allows you to find customers in your area [...]

June 12th, 2007 | Category: advertising, dumb techniques, e-mail, google, local search, spam, zrong | Comments are closed

Website Magazine Gets it Wrong

While traveling to Sea-Tac Airport today with the wonderful Ms. Christy Arneson-Jones, I started reading my free copy of Website Magazine. In their feature, “Five Steps to Outsourcing Search Marketing,” they recommend educating oneself. They included a handy quick quiz to determine what one might know right now.

Question #2 prompted a snort of derision from [...]

June 7th, 2007 | Category: SEO, domains, education, google, rant, zrong | 2 comments

Why Must We Live in Vermin Dreams?

Vermin

Originally uploaded by Days Between Stations

This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.

Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]

June 5th, 2007 | Category: zrong | Comments are closed

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

May 17th, 2007 | Category: :), PPC, SEM, SEO, advertising, day job, dumb techniques, education, google, meta-post, zrong | Comments are closed

Commercial Mash-Ups

Musical mash-ups were all the rage for a while, but mentally, I often like doing commercial mash-ups. Sometimes, current ad campaigns just scream for it.

Take, for example, current advertising for OnStar and warning against crystal meth use:

OnStar: Ads depict real calls from OnStar users. Bad things happen to them or near them, and they are [...]

April 28th, 2007 | Category: advertising, zrong | Comments are closed
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