Google Sitelink Search has been getting some buzz of late. Simply put, it’s a use of structured data in the HTML code to allow Google users access to your on-site search from Google’s interface. It appears for navigational, branded searches with clear dominant intent.
Google is not your partner.
You are not entitled to organic search traffic.
You are not entitled to a great Quality Score for your paid campaigns.
Sometimes, I hesitate to admit that I do SEO, because so many so-called practitioners are snake-oil jerks — at best. Sometimes, they believe their own promises, which is even worse.
Here are 5 signs of snake-oil SEO that should have you running in any direction except the course plotted for you by your agency: